Guild Wars 2: Heart of Thorns is the first expansion for Guild Wars 2. Guild Wars 2 is a cricially-acclaimed massively-multiplayer online role-playing game with over 7 million accounts created and winner of over 100 industry awards and accolades, including TIME’s award for #1 Video Game of 2012 and fastest-selling Western MMO game of all time. Developed by ArenaNet, published by NCSOFT. Released 23 October 2015.
Areas of Experience
- Content marketing strategy
- Content management
- Livestream content programming strategy
- Social media strategy
- Social media management
- Project management
- Event planning and logistics management
- Community strategy
- Community management
- Program development
- Program management
- Policy development
- Team management
- Merchandise production
Selected Projects
- Guild Wars 2: Heart of Thorns Expansion Announcement at PAX South 2015 – content marketing strategy, content marketing, event management
- Guild Wars 2: Heart of Thorns Launch Livestream – content marketing, content production, content programming, social media strategy
- ArenaNet Partner Program – content marketing strategy, livestream content programming, program development
- TwitchCon 2015 – content marketing strategy, content marketing, content programming, social media strategy, event management
- PAX East 2015 – content marketing strategy, event management, social media strategy
- Guild Chat – livestream production, livestream content programming strategy
- Community Showcase Live – livestream production, livestream content programming strategy
- Points of Interest – livestream production, livestream content programming strategy
Interviews
- Guild Wars 2: “Spotlight on ArenaNet: Regina Buenaobra” by Anatoli Ingram (April 2015)