Guild Wars 2 is a massively-multiplayer online role-playing game with over 3.5 million units sold and a winner of over 100 industry awards and accolades, including TIME’s award for #1 Video Game of 2012 and fastest-selling Western MMO game of all time. Developed by ArenaNet, published by NCSOFT. Released 28 August 2012.
Areas of Experience
- Community strategy
- Community management
- Content marketing strategy
- Content management
- Social media strategy
- Social media management
- Project management
- Event planning and logistics management
- Livestream production
- Livestream content programming strategy
- Program development
- Program management
- Policy development
- Team management
- Merchandise production
Selected Projects
- “Become a Guild Wars 2 Ambassador” Video Contest – content planning, official rules, social media strategy, contest administration
- Guild Wars 2 Official Forums – policy development, community strategy, community management
- Guild Wars 2 Facebook Page – content marketing strategy, social media strategy, launch, content marketing, community strategy, community management
- Guild Wars 2 Twitter – content marketing strategy, social media strategy, launch, content marketing, community engagement
- Guild Wars 2 YouTube Channel – content marketing strategy, launch
- Guild Wars 2 Twitch Channel – content marketing strategy, launch
- Guild Wars 2 Tumblr – content strategy, launch, content marketing, content management, community management
- Points of Interest – livestream production, livestream content programming strategy
- ArenaNet Twitter – content marketing strategy, social media strategy, launch, content marketing, community engagement
- ArenaNet Facebook Page – content marketing strategy, social media strategy, launch, content marketing, community engagement
- ArenaNet Annual Holiday Card Project (2008 – 2014) – project management
Interviews
- GameSkinny: “Interview: Guild Wars 2: The Game, The Players, And How They’ve Changed Each Other” by Amy White (February 2014)
- Kilabytes: “Interview: ArenaNet’s Regina Buenaobra” by Abdul Rob (April 2013)
- Massively: “ArenaNet’s Regina Buenaobra on Guild Wars 2, Reddit, and Community” by Matt Daniel (September 2012)
- Mashable: “Guild Wars 2: How Devs Used Social to Build A Better Game” by Chelsea Stark (August 2012)
- Gamasutra: “Guild Wars 2: This is how you do community management” by Mike Rose (August 2012)
- GuildCast: Episode 28 by Shawn Schuster and Rubi Bayer [podcast] (December 2010)
- Massively: “Making It as an MMO Blogger: An Interview with Top Community Managers” (Part 1, Part 2) by Shawn Schuster (February 2010)